Because I have the peanut butter and jelly,
and you have the bread

ho·lis·tic

adj.
Of or relating to holism.
Emphasizing the importance of the whole and the interdependence of its parts.
Concerned with wholes rather than analysis or separation into parts.

brand·ing

noun
Definition: In marketing, the use of logos, symbols, or product design to
promote consumer awareness of goods and services.
To mark to show ownership.
To provide with or publicize using a brand name.