The Superstar shoe re-launch was a project brought to me by Jon Santos. In a very short turnaround- we worked in tandem to discover the strategy, concepts and the creative. Jon designed all of the following creative, as I did research, copywriting and trend forecasting. Here are some of the results for the conceptual pitch.
The goal was to celebrate originality without going too retro. Redefining original to mean now and breaking out of previously celebrated Superstar territory which always linked it to Run-D.M.C. and the world of rap and graffiti.